If you’ve ever felt like no matter how hard you work, your business just isn’t as profitable as it should be, you’re not alone. So many business owners pour their energy into growing revenue, yet they still struggle with cash flow, debt, and uncertainty. And the truth is—it’s not because they aren’t working hard enough. It’s because their mindset is holding them back.
In this blog, we’re going to break down how self-sabotage is silently draining your profits, how shifting your mindset can completely change your business, and practical steps to make profitability a non-negotiable.
The Mindset Shift That Changes Everything
Most business owners focus on selling more to solve their financial problems. The logic seems simple: more sales = more profit, right? Not exactly.
The problem is that many business owners still think like employees—doing more work, taking on more clients, and assuming that growth will fix everything. But if profitability isn’t built into your business model, no amount of sales will make you truly financially secure.
I recently had a conversation with a close friend—someone who has owned multiple successful businesses—and he summed up the key difference between profitable and struggling business owners in just one sentence:
“You need to understand your weaknesses and be willing to expand your knowledge. If you keep learning and applying what you learn, you’ll always have better potential and opportunity.”
The biggest difference between profitable business owners and those who stay stuck is their willingness to challenge themselves, confront what’s not working, and shift their mindset to an abundance-based approach.
How Self-Sabotage Is Keeping You Stuck
Self-sabotage is one of the biggest hidden obstacles preventing business owners from building wealth and success. It happens unconsciously, and often looks like:
❌ Undercharging because you’re afraid of losing customers.
❌ Avoiding your finances because you don’t want to see how bad things really are.
❌ Not investing in the right tools or hiring help, leading to burnout and inefficiency.
❌ Turning down opportunities due to fear of change or failure.
The key to breaking the cycle? Recognise, challenge, and take action.
1️⃣ Recognise where you’re sabotaging your success. Be brutally honest with yourself.
2️⃣ Challenge the fears and limiting beliefs holding you back. Ask yourself: Why am I stopping myself?
3️⃣ Take action with practical steps to build new, profitable habits.
The Profit First Mindset Shift
If you want to stop self-sabotaging your business, you need to ditch the traditional accounting mindset and embrace Profit First. Traditional accounting follows this formula:
Sales – Expenses = Profit
This outdated approach means business owners pay everyone else first and hope there’s something left for them at the end. It’s a recipe for financial stress.
The Profit First formula flips the script:
Sales – Profit = Expenses
With this mindset shift, profit is no longer an afterthought—it’s built into your business model from day one. Every sale includes a designated profit percentage, ensuring your business is always profitable.
This simple change ensures you’re paying yourself first, rather than hoping there’s something left at the end of the month. This is how truly successful business owners operate.
Practical Steps to Build a More Profitable Business
Having the right mindset is valuable, but it only matters if it leads to action. Here’s what you can start doing today:
1️⃣ Commit to Profit First—Make profitability non-negotiable in your business.
2️⃣ Get clear on your numbers—No more avoidance. Know exactly what’s coming in and going out.
3️⃣ Identify your weak points—What’s holding you back from making more money?
4️⃣ Think like a CEO—Even if you’re a solo business owner, treat your business like a company with shareholders.
5️⃣ Keep learning and get support—Surround yourself with mentors, coaches, and financial experts who can help you grow.
Ready to Take Action? Join the 5-Minute Profit Challenge! 🚀
If you’re ready to stop self-sabotaging and finally make your business permanently profitable, join my 5 Minutes for 5 Days Challenge!
Starting February 3rd, I’ll guide you through a simple but powerful process that takes just 5 minutes a day—and will change the way you manage your business finances forever.
👉 Sign up now at www.ngraccounting.com.au/signup
The path to financial freedom starts with a single decision: Commit to prioritising profit.