When most people hear the word networking, they either roll their eyes or break out in a cold sweat.
But here’s the truth: If you want to grow your business, you NEED to network.
The good news?
Networking doesn’t have to be awkward, pushy, or salesy.
You’re probably already doing it — you need a little structure to turn conversations into real opportunities.
Today, I’m sharing three great strategies to network smarter— and actually enjoy it.
What Networking Really Is
Networking isn’t just handing out business cards or making awkward small talk.
It’s building genuine relationships with people who get to know, like, and trust you — and who eventually refer clients or opportunities your way.
Fun fact:
You already have a network — your gym buddies, school mates, local sports clubs, church groups — even your barista!
The trick is being intentional about how you use and grow that network.
Three Smart Ways to Start Networking (Without Feeling Weird)
1. Use Your Existing Contacts
Start simple.
Grab a piece of paper and think about three industries that naturally connect to your business.
Example:
If you’re an electrician, think:
- Builders
- Plumbers
- Architects
Write down 2–3 people you know in each category. Then, reach out!
Grab a coffee, catch up for a beer, or reconnect and talk business casually.
Over time, they’ll think of you when someone needs your services—and you’ll do the same for them.
This is low-cost, low-pressure networking, and incredibly powerful when done consistently.
2. Join Local Business Groups
If you’re ready for something more structured, check out:
- Local business chambers
- Industry groups
- Community events
These groups host regular meetups, helping you meet dozens of other business owners who WANT to connect.
Pro Tip: Show up regularly.
Trust is built over time. Don’t expect instant referrals after your first event, but stay consistent, and you’ll become the go-to person in your space.
3. Join Formal Networking Groups (BNI, BX)
If you want serious structure, BNI and BX are two of the best.
They’re professional networking organisations that:
✅ Hold weekly meetings
✅ Track referrals and business passed
✅ Teach you how to actually sell yourself without sounding desperate
Sure, there’s a small investment to join — but the return is massive if you show up, put in the effort, and build genuine relationships.
Final Thoughts: Relationships First, Referrals Later
Networking is a long game.
It’s about credibility, trust, and genuinely helping others.
The more you give, the more you’ll eventually get back.
So whether you’re a first-timer feeling nervous, or someone looking to sharpen your strategy, remember:
It’s not about selling. It’s about connecting.
When you lead with value and authenticity, opportunities will follow.
Want More Business-Building Strategies?
If you liked this blog, check out more free resources, videos, and tools to help you grow a profitable, sustainable business: