Category: Business

Every business owner wants their marketing to “work”.More leads. More sales. More growth. But here’s the uncomfortable truth:Most marketing doesn’t fail because of the platform. It fails because there’s no strategy behind it. In this episode of the podcast, I sat down with marketing strategist Melissa J. Scott to talk honestly about marketing, money, and…

At the start of every new year, many business owners ask the same question:“Is it time to hire?” In this episode of the Profit Generator podcast, I sat down with Bill Corbett, Talent Acquisition Lead for Australia and New Zealand at Stanley Black & Decker, to unpack what business owners really need to think about…

There are a few non-negotiables in business, and at the top of that list? Proper accounting software. If you’re still using spreadsheets or considering them as your primary method of tracking income, expenses, and BAS, this is your sign to stop. It’s time to stop making things more complicated than they need to be and…

Everyone dreams of taking time off for a relaxing holiday, but what if your business could help foot the bill? As business owners, we often forget that the structure and spending of our business can be leveraged to fund personal experiences, like that long-awaited family trip. In this blog, I’ll show you how to make…

A new financial year often sparks big questions from business owners. One of the most common?“Is it time to move from sole trader to a company?” And it’s a good question because your structure determines not just how you pay tax but how well you’re protected, how your business grows, and what kind of future…

It’s the start of a new financial year, when many people revisit their goals and consider building wealth. And for a lot of Australians, that means one thing: buying an investment property. But before you jump into the market, there are some crucial things you need to know. Whether you’re new to investing or ready…

Talk to any lawyer about business partnerships and they’ll probably say one thing: “Don’t do it.”Too many partnerships fall apart, not from bad intentions but from mismatched expectations, poor communication, or simply picking the wrong person. But when done right, a business partnership can be one of the most powerful ways to grow your business,…

Thinking About Starting a Business? Read This First. Starting a business can feel like the ultimate dream: freedom, flexibility, and doing things your way. But here’s the reality. Around 14% of businesses in Australia shut down every year, often due to a lack of planning, unclear direction, or just diving in without the right support.…