Running a business isn’t just about working hard—it’s about working smart. Mick from Wills Stonemasonry was no stranger to long hours, endless invoicing, and the constant stress of cash flow uncertainty. But despite being fully booked and bringing in good revenue, something wasn’t adding up. You bring in money—but at the end of the month, you’re left wondering:
Where did all the profit go?
Today, I want to share a real-life story of one of my clients who went from barely scraping by to consistent, predictable, and growing profits. Their journey proves that with the right approach, you can turn your business around—fast.
The Problem: A Business That Looked Successful on the Outside… But Was Struggling Inside
Watch this exclusive interview below!
Meet Mick, a stonemason running his own business.
For years, Mick tried to do everything himself—quoting jobs, managing finances, overseeing operations, and even handling accounts. Like many small business owners, he fell into the trap of saying “yes” to every job, even the ones that barely covered costs.
“I had gotten into a bad habit where I was saying yes to things that really weren’t good choices,” Mick recalls. “I thought I was making money, but when I looked at my margins, I realised I wasn’t charging enough.”
The financial pressure was constant. Every BAS statement felt like a crisis, leading to last-minute payment arrangements with the ATO. Big payments would come in, giving the illusion of financial stability—only for the money to disappear on unexpected costs, leaving nothing set aside for tax, payroll, or personal savings.
The Shift: A Simple Pricing & Cash Flow Strategy That Changed Everything
When Mick and his wife, Jenna, joined the Profit Generator program, they quickly realised that running a successful business wasn’t just about skill—it was about understanding and managing money properly.
✔ Saying No to the Wrong Jobs: Mick learned to stop taking on low-margin projects that drained time and resources.
✔ Fixing Pricing Issues: He adjusted his rates to ensure every job was profitable.
✔ Breaking the Overspending Cycle: Instead of spending lump sum payments as they came in, Mick implemented a structured approach to allocate money for tax, expenses, and profit.
✔ Getting His Partner on Board: Having Jenna actively involved in financial planning meant they could work as a team instead of dealing with money stress alone.
“The hardest part was changing old habits,” Mick says. “At first, it was uncomfortable. But once we saw the results, we never looked back.”
The Result: More Money, Less Stress, and a Business That Works for Him
✅ Predictable cash flow – No more scrambling to cover tax and business expenses.
✅ 40% increase in take-home profit – Without working longer hours or taking on more jobs.
✅ Confidence in financial decisions – Mick and Jenna finally had control over their money instead of feeling like it controlled them.
✅ Stress-free holidays – No more financial anxiety when stepping away from work, thanks to money being set aside for downtime.
“It’s given us room to breathe,” Mick shares. “I don’t feel like I’m living invoice to invoice anymore. We have financial security, and it’s changed everything for our family.”
How You Can Do the Same
If Mick’s story sounds familiar, you’re not alone. The good news? You don’t have to figure it out by yourself.
That’s exactly why I created The Profit Generator School.
This online membership, starting Wednesday 19th February 2025, gives you everything you need to take control of your business finances and start seeing real profit.
🔥 Join The Profit Generator School – a structured, step-by-step online program designed to help business owners like you take control of their cash flow, pricing, and financial future.
✅ Video lessons to walk you through essential financial strategies
✅ Workbooks and templates to help you apply changes immediately
✅ Weekly group coaching calls to get personalised guidance
✅ A supportive community of business owners sharing the journey
Your business should give you financial security—not constant stress. If you’re ready to stop surviving and start thriving, this is your chance.
🚀 Doors close Tuesday 18th February 6pm! Sign up now and start seeing profit, just like Mick did:
👉 https://ngraccounting.com.au/profit-generator-school/
